EILI — Emotional Intelligence at Every Level
Beta — May 2026

Emotional intelligence
coaching, at every level
of your organization.

From your newest hire to your most senior leader. Ellie is an AI coach built on a structured EI framework — available in the moment, calibrated to each person's actual leadership context.

IC
Early career
Manager
Mid-leader
Senior
C-suite
Meet Ellie For organizations
E
Ellie
Private to you · Always available
First-time manager · Difficult feedback
I had to give critical feedback for the first time today. I don't think it landed well.
That's a significant moment. Before we look at what happened — what are you feeling right now, as you sit with it?
Conversations are private to you — never visible to your employer
Where we sit

The space between the EAP
and the executive coach — for everyone.

EAPs sit at 3–7% utilization. Executive coaching rarely reaches below the senior tier. Wellness apps deliver content, not coaching. Ellie sits in the gap — available to every person, at every level, for the daily moments that shape how people lead and relate.

Clinical platforms
Lyra, Spring Health, Modern Health
✓Clinical credentialing
✗Daily leadership moments
✗Coaching at every level
✗Leadership calibration
~Privacy by architecture
Coaching platforms
BetterUp, CoachHub, Bravely
✓Human coach depth
✗Scales to IC and manager
✗In-the-moment availability
✗Per-seat economics
✗Whole-person scope
Wellness apps
Calm, Headspace, Insight Timer
✓Broad accessibility
✗Actual coaching
✗Memory across time
✗Leadership context
✗Cohort insights
EILI / Ellie
The capacity layer
✓IC to C-suite calibration
✓In-the-moment coaching
✓Whole-person scope
✓Privacy by architecture
✓Cohort signals for orgs
The framework

A structured coaching loop —
not a script, not a chatbot.

Every Ellie conversation runs on the same framework: Assess, Regulate, React, Reflect. It is documented, defensible, and reviewed by Dr. Porchuk before every clinically adjacent change ships. The framework is what keeps Ellie a coach rather than a mirror.

01
Assess
Name what is happening — in the body, the thoughts, the situation. Awareness is where everything that follows is built.
02
Regulate
Find the way back to a grounded place. Ellie offers regulation tools calibrated to the moment and the person's leadership context — not generic techniques.
03
React
From a regulated place, consider how to respond — not just how the initial reaction went. Ellie offers choices, not prescriptions.
04
Reflect
Ellie leaves a question. Growth tends to live in the space between what happened and what a person makes of it over time.
Who Ellie serves

Calibrated to each person's
actual leadership context.

Most tools stop at the executive tier. Ellie's coaching adapts to the specific pressure, authority, and dynamics of each person's role — and to the life they bring alongside it.

Individual contributors and early career
Navigating workplace dynamics and professional identity
A first difficult conversation with a teammate. A peer dynamic that has gotten harder to read. The process of building a career in a culture that does not come with a manual.
First-time managers
Absorbing a new kind of pressure, finding a leadership voice
Giving feedback for the first time. Holding a team through uncertainty. Discovering that the skills that earned the promotion are not quite the ones the role now requires.
Mid-level managers
Carrying load from above and below, building team culture
Managing other managers. Holding pressure from leadership above while protecting the team below. Building culture under constraints that are not fully in their control.
Senior leaders and C-suite
Decisions with organizational weight, culture through behavior
A board decision with no clean answer. A cultural crisis that needs steadiness before it needs communication. The specific kind of pressure that comes with being at the top.

Ellie also holds the whole person — the hard evening before the hard meeting, the caregiving weight, the identity in transition. Every sphere, one continuous life.

Privacy by architecture

Not a policy. A data model.

People leaders can see what their teams are carrying. They cannot see who is carrying it. The distinction is enforced in the aggregation pipeline — not just stated in a policy document.

Severed signal architecture
Cohort insights run on data with no user identifier attached. No key, hash, or link that traces a signal row back to an individual.
k-anonymity floors, enforced in code
Cohort minimums of 5/15/3. Platform minimums of 30/5. These thresholds are enforced in the aggregation pipeline — not managed manually in the UI.
Memory the learner owns
The learner can correct or delete anything Ellie has stored about them, at any time. Memory belongs to the person — not the platform.
What your People leader dashboard shows
Manager burnout trend across cohortVisible
Top emotional themes this monthVisible
Regulation tools working for the cohortVisible
Breakdown by leadership levelVisible
What it never shows
Individual conversation contentNever visible
Who said whatNever visible
Personal memory or reflectionsNever visible
Any individual identifierNever visible
Read the full privacy architecture

For mid-market organizations. 200–2,000 people in knowledge work. You have a CHRO or Director of People. You have invested in leadership development programs that teach skills — and you have watched managers still struggle under pressure because the emotional foundation was never part of the curriculum. That is the gap Ellie is built for.

See how organizations use Ellie
How to work with us

Two offerings, designed to work together.

Ellie and the consulting practice are built to reinforce each other. Cohort signals inform the consulting work. Consulting translates signals into culture decisions. Most engagements begin with one and, in time, draw on both.

Flagship · Beta
✦
Ellie — AI EI Coach
Cohort licenses for organizations. Per-seat economics that reach every leadership level — from IC to C-suite — with privacy-preserving aggregate insights for People leaders. Also available as a direct individual subscription.
Meet Ellie
◈
EILI Organizational Consulting
High-touch advisory for organizations building EI into how they actually operate. Leadership development, culture strategy, manager enablement, and translating cohort-level signals into culture decisions — without surveilling individuals.
Talk to us
◎
Research and thought leadership
Video, podcasts, peer-reviewed research, and a growing resource library. EILI translates what Ellie users are bringing — anonymized, in aggregate — into insight on the state of emotional intelligence at work.
Explore resources
Our founders

Thirty years of lived practice
behind every design decision.

RP
Dr. Romola Porchuk
Clinical and Organizational Psychologist · Clinical Advisor
Twenty years in strategic change, leadership development, and culture work. Reviews every clinically adjacent module before it ships. Her role in the clinical layer is what keeps the coaching framework credible and its scope defensible.
MM
Mischa Mackie
Co-founder, EILI
Twenty years designing people-centered systems across international organizations. Background in architecture and a master's from the London School of Economics. Brings an interdisciplinary lens to the question of how organizations build emotional capacity at scale.

The gap between "I'm fine"
and "I need a therapist"
is where most leaders actually live.

Ellie is built for that space. Not a wellness app. Not a clinical service. A coach — in the moment, at every level, for the whole person.

Meet Ellie Talk to us about your organization